Making “Green” A Part Of Your Product or Service Bundle

In many industries and demographic regions, companies find themselves in the less than desirable situation of competing on price because their product or service has become so common place and customers are so focused on it. When this occurs, it can be tough for a business to expand and gain market share without squeezing their margins to the point where it becomes unsustainable.

There is another option, however, and it is one that more and more business owners and managers are becoming aware of: product and service bundles. Bundling essentially means putting more than one product or service together into a single offering and it has the effect of removing you from the price arena where all your competitors are.

For instance, even if your business does not position itself solely as a green, environmentally friendly brand, you can still identify ways in which to bring these themes into a separate product/service bundle in order to attract a new sub-niche of customers who will often focus less on price and more on the lower environmental impact.

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http://ecopreneurist.com/2012/09/16/making-green-a-part-of-your-product-or-service-bundle/