Don’t Treat Green Marketing as a Fad

There’s a growing shift within business for companies to reshape their brand to align with the latest trends in green marketing.

But companies that ‘greenwash’ their efforts will likely fail and could severely damage brand reputation. Greenwashing is a term that indicates companies do more talking about green marketing than actually doing, particularly by a brand or organization trying to win support from consumers who are known to receive environmental messaging positively. 
Business professionals recognize that there are social, economic and environmental responsibilities — and benefits — in the design and implementation of effective green programs. Furthermore, the net positive on reducing waste, designing green buildings and implementing sustainable maintenance plans must continually prove to yield a positive return on investment. 
To truly have a successful green marketing campaign, businesses must provide a strong foundation to begin with. Thus, here are key areas to consider when developing a green strategy for your business.

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