Market Focus: Cleaning for Health

If there is one expression that has become the motto, if not the marching orders, of today’s professional cleaning industry, it is “cleaning for health.” This all-important phrase was likely first coined by Dr. Michael Berry in his precedent-setting book, Protecting the Built Environment: Cleaning for Health. Since then, this concept has become powerful and significant—and rightly so.

Clean Evolution
At one time, our main purpose was to clean for appearance. But after Berry’s book was published, our industry was forced to reevaluate its primary function. We have now realized that our work and what we do for our end-customers is far more meaningful than just keeping floors shiny, counters wiped off, and carpets vacuumed. What we do helps keep people healthy.
While these changes were taking place, cleaning was also moving toward center stage in our industry. Cleaning to protect human health means reducing the negative impact cleaning can have on the health of cleaning workers and building occupants as well as protecting the environment. After all, what’s the point of having clean, sterile surfaces if people get sick because of the cleaning products used?

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