Marketing your Environmental Certification Webinar
June 21, 2012 at 1:00 p.m. EDT
Make your products stand out in markets that are crowded
with green noise. Are green certifications or environmental messages now a
necessary license to operate in your key markets? We’ll discuss strategies and
tactics that will help you differentiate when markets are crowded with green
noise. Learn about first-to-market strategies, ecolabels, and some of the new
transparency tools as well as the value of segmentation to address buyer
behavior.
This webinar is ideal for brand managers, marketing
directors, and sustainability managers in the consumer products, Jan San,
building products, and electronics companies.
Presenters
Lise Beutel, Senior Business Consultant, UL Environment
Paul Goldin, Chief Sustainability and Marketing Officer,
Avmor
Daniel Silk, VP, Environmental Sustainability,
Georgia-Pacific
Gale Tedhams, Director, Product & Supply Chain
Sustainability, Owens Corning
Register Today:
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