Green Doesn’t Mean Clean: An Overview of Environmental Marketing Claims

“Natural,” “organic,” “green,” “biodegradable,” “eco-friendly”…. These are the buzz words used to attract thoughtful and environmentally-conscious consumers. With humanity’s carbon footprint increasing by the day and creating an everlasting impact in the world we live in, there has been a movement to eliminate the use of household items that are not considered “green” products.

From recycled paper to biodegradable trash bags to hybrid electric cars, corporations capitalize on consumers’ motivation to purchase products that are environmentally friendly. However, in marketing green products, there can be a disconnect between what a company claims to be “green” and what consumers are reasonably led to believe, when coming across the labeling of “green” products.

Read more: http://livinggreenmag.com/2012/06/07/green-business/green-doesnt-mean-clean-an-overview-of-environmental-marketing-claims/